At PASTELS (“we”, “our”, or “the Studio”), we hold customer privacy with the same uncompromising standard that guides our craft. This Privacy Policy details how we collect, use, and protect your information when you browse our website (pastels.io), converse with our concierge, or inquire regarding custom garments.
1. Information We Collect
We believe in minimal data footprint. We only collect information strictly required to serve you:
- Direct Communications & Inquiries: Your name, email address (e.g. correspondence with
karan@pastels.io), phone number, sizing dimensions, and bespoke tailoring preferences.
- Order & Delivery Records: Invoicing name, shipping address, and proof of transaction (payment card data is processed directly via accredited third-party payment gateways; we never store card numbers).
- Technical & Edge Telemetry: Anonymized browser headers, geographical country, and device type collected via Cloudflare edge infrastructure to ensure security and prevent DDoS abuse.
2. Legal Basis for Processing (GDPR & International Standards)
We process your personal information under the following legal frameworks:
- Performance of Contract: To manufacture, tailor, ship, and deliver private editions and respond to direct client inquiries.
- Legitimate Interests: To protect our brand, defend against fraud, and maintain operational security of our website.
- Consent: Where you explicitly opt-in to private lookbook releases or atelier private previews.
3. How We Use Your Information
Our Pledge: We will never sell, lease, rent, or trade your personal details to third-party data brokers, marketers, or advertisers. Ever.
Your details are used solely to:
- Fulfill bespoke orders, commissions, and shipments;
- Provide personalized size advice and garment longevity guidance;
- Respond to direct concierge emails sent to
karan@pastels.io;
- Comply with tax, export, and international commerce requirements.
4. Data Retention & Storage
Correspondence and customer files are retained only as long as necessary to fulfill your orders, provide ongoing garment maintenance, and comply with statutory statutory bookkeeping rules (typically up to 7 years for financial records).
5. Your Rights
Regardless of your geographic jurisdiction, we honor comprehensive individual privacy rights:
- Right of Access: You may request a complete export of your personal information stored with us.
- Right to Rectification: You may request that incorrect or outdated details be amended immediately.
- Right to Erasure (“Right to be Forgotten”): You may request permanent deletion of your customer profile.
- Right to Withdraw Consent: You may opt-out of atelier dispatches at any time.
6. Cookies & Edge Analytics
Our website employs strictly necessary session cookies and Cloudflare edge verification tokens to guarantee page delivery, security, and lightning-fast load times. We do not use third-party behavioral trackers or retargeting ad pixels.
7. Contact Our Data Controller
For any privacy inquiries, data subject requests, or questions regarding our processing practices, please reach out directly: